The March edition of InternetRetailing focuses on how retailers big and small are connecting with their customers. Everywhere retailers are under pressure to find new ways to create customer loyalty, whether that be established players taking advantage of disruptive technologies such as virtual reality and AI or online-only players moving to bricks-and-mortar.
Inside this issue you will find:
● Our cover interview with Savannah Sachs, Managing Director at Birchbox UK, in which she explains why an online subscription service for beauty products is establishing its first pop-up store in London
● Key insights from recent research on retailer attitudes on mobile commerce, YouTube advertising and VR or AR technologies
● Analysis from the InternetRetailing team on how companies such as Bell & Ross and LL Bean are using data to create a more personalised, multichannel experience
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