In our September issue, we’re excited to introduce Mothercare’s new website in their next steps to becoming the leading global retailer for parents and young children. Emma Herrod spoke to the company’s Global Brand and Marketing Director, Gary Kibble, about how the launch fits in with its omnichannel and turnaround plans. We also showcase Superdrug in our retail review case study, analysing their entire eco-system of the website, mobile, the use of digital in-store and their overall strategy. If you haven’t already subscribed, sign up here for our weekly newsletters and once published, you will also receive each digital issue straight to your inbox.
