Welcome to the latest in our series of Internet Retailing supplements, where this issue we’re looking at payment and fraud. Get the payments right and conversions increase. So far, no surprises. But exactly how we get that right has changed radically in recent years. Partly that’s because customers have become familiar with the world of ecommerce. No longer do many current UK online shoppers need to be persuaded that it’s safe to buy. They’re sufficiently reassured by bank guarantees. Instead the emphasis is on offering consumers choice in the way they pay – and easier methods of payment – while maintaining the retailer’s security. After all, the buck often stops with the chargeback to the retailer.
