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The Customer Journey Research Report

Internet Retailing’s recent research and analysis programme took a joined-up view to understand and define the different steps in the customer journey, learning how to better connect these steps and ultimately how we can improve the shopping experience for our customers.

Our partners, Apptus, Neoworks, SDL and Shutl have brought their unique perspective to this programme. With their expertise in helping improve the customer experience across the entire journey from presentation, through personalisation and content right the way through to delivery.

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