Majestic has relaunched its subscription scheme, offering its most loyal customers the lowest prices on their favourite wines.
Through its ‘Lock It In’ subscription proposition, the wine retailer claimed the prices will be lower than regular ‘Mix Any Six’ prices in-store or online, which is part of its ongoing commitment to help customers save money amid the ongoing cost-of-living crisis.
The scheme, which originally launched in 2019 but paused during the Covid-19 pandemic, features over 100 of the company’s most popular wines, including white, red, rosé and champagne.
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Members can choose to collect their order from their local Majestic store, or have it delivered to their homes free of charge, allowing them to choose how often they receive their delivery, including every one, two or three months, and in quantities of 12, 24, or 36 bottles.
“We know that everyone is feeling the impact of the cost-of-living crisis right now, but we also know that our customers still want to treat themselves to their favourite wines, particularly at key times of the year like Christmas and the summer BBQ season,” Majestic chief operating officer Rob Cooke said.
“Many of our customers buy their wines by the case, and our Lock It In proposition offers the cheapest and most convenient way for them to do that.”
He added: “With both of Majestic’s subscription propositions, Lock It In and Wine Club, what you see is what you get.
“There are no gimmicks, no big discounts on your first box, and no contracts. We focus our investment on offering the highest quality wines at the lowest possible prices – and we know from customer feedback that this is a proposition that resonates.”