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Making Cross Channel Work: Internet Retailing 2010

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Visitors to this year’s Internet Retailing 2010 conference can choose to focus on three main tracks.

In the last two weeks we’ve taken a look at tracks one and two, Captivating the Consumer and Reaping What You Sow. This week the spotlight is on track three, Making Cross Channel Work. And in the weeks to come we’ll be running a series of interviews with the high-profile speakers who are taking part in Internet Retailing 2010.

At the heart of track three, Making Cross Channel Work, are the small improvements retailers can make to their online offer that can have a powerful effect on overall performance.

Our chairman for track three will be Emma Robertson, senior multichannel consultant at Transform and former head of ecommerce at She’ll be introducing Jim McGrath, product director at Sanderson, and John Fitchett, channel manager at Sage Pay as they take a holistic view of just what it takes to produce a joined-up multichannel retailing solution that works.

Then Mike Wyeth, board security adviser at Shop Direct Group, will be speaking on emerging trends in fraud and other crimes against retail. He’ll take a look at some of the innovative ways that retailers are fighting back.

Peter Callaway, director of ecommerce at House of Fraser, will follow on with his take on how the department store has moved into ecommerce over the last three years – and just what that move took.

The afternoon session will see Jimmy Hale, managing principal business consultant at ATG, take a look at how retailers put cross-channel into practice. He’ll be followed by Michael Robinson, head of ecommerce at Anthropologie Europe, sharing his experience of moving from cross-channel to ‘merged channels’, an approach that puts customer experience and consistent brand values at the centre of its business.

Our penultimate speaker in this track is Mark Russell, head of ecommerce at Ideal Shopping Direct. He’ll be examining the lessons that cross-channel businesses can learn from the convergence of ecommerce and television shopping channels.

Our final speaker of the day is Daniel Latev, industry manager for non-store retailing research at Euromonitor International. He’ll be sharing the research firm’s findings about the benefits that the financial downturn has brought to different forms of retail, and he’ll be predicting some future trends, right up to 2014.

Internet Retailing 2010 is for business people in retail. Last year it attracted top-level executives from pure play, multi-channel and bricks and mortar retailers, along with suppliers and analysts.

For more details or to reserve a place click here.

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