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Mapping trends as they emerge from the multichannel and ecommerce industry

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In today’s InternetRetailing newsletter we’re taking a breath from the rush of peak season to reflect some interesting trends that appear to be emerging from the ecommerce and multichannel industry. They include the growth of Black Friday, which, for John Lewis, appears to have overshadowed that more traditional start to the online shopping season, Cyber Monday. Asos, too, says that cyber week was its best ever trading week, but its figures also suggest a slowing down of the international growth that have made it a growth sensation in recent years. That’s likely to be as a result of the strength of the pound against other currencies, as well as the downturn in international economies such as Europe.

The third trend that we detect is of the rising importance of the focus on the customer. That’s what Dave Lewis, chief executive of Tesco, has pledged as he seeks to move the retailer on from its accounting scandals, and it makes sense at a time when shoppers are empowered as never before thanks to digital retailing and social media.

Finally, BRC figures out today show the rising importance of ecommerce and multichannel retailing, as online takes an ever greater slice of market share from the high street.

Today we also report on the first stockmarket results for easyHotel, which takes its UK bookings online only, and on, while the latest in our A Retail Perspective series of occasional columns, comes from Philip Rooke of Spreadshirt, who considers ways of thinking about internationalisation.

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