The Marie Curie Cancer Care charity has revamped its mobile site to focus more on content, so that in its words “Visitors can now start their engagement with the charity at a personal level, giving them the ability to read and search any part of the site on mobile and tablet devices”. The move was driven by the increasing number of visitors to its website via mobile.
The new site was developed by bemoko in just eight weeks and features not just content and information, but also the ability to engage in fund raising and to donate.
Marc Gilbert Digital Manager at Marie Curie Cancer Care explains: “Mobiles and tablets are a very personal channel of engagement and gives us the ability to connect on a one to one level. The bemoko platform has allowed a rapid deployment on this project across all mobile devices.”
Phillip Clement, marketing director at bemoko adds: “With our success in the Charity sector growing stronger we are very pleased to be supporting Marie Curie Cancer Care, their digital team have understood the value of mobile coupled with our deep mobile expertise and unique technology, we have over achieve on expectations.”
