, creator of a location-based marketing platform used in the US by brands such as The North Face
, SONIC Drive-in
and American Eagle
to send out offer messages – or ShopAlerts
– to consumers’ mobiles, has raised $3 million in Series B funding from current investors, Quatrex Capital
, ONSET Ventures
and Voyager Capital
, to expand its ShopAlerts location-based marketing service.
ShopAlerts (as reported here
earlier this month by Mobile Retailing
) delivers location-triggered mobile messages when consumers enter ‘geo-fences
’ that can be created around any physical location. With substantial interest from retailers and large companies in the carrier, handset and digital media industries, Placecast will use the funding – which adds to the $5 million raised in November of 2009 – to continue to rollout its service to a larger network of retailers.
Its been a good few months for the company, with ShopAlerts also taking home the top prize given out by the National Retail Federation known as the 2010 RACIE Award
, as well as being finalist for best mobile marketing technology at the wireless industry’s GSMA
and CTIA E-Tech Awards