Billabong, the international lifestyle and action sports brand, and Augmented reality app Zappar, have formed a partnership that will bring Billabong’s in store, online and print global advertising campaign to life, simply by looking at them through an iPhone or Android device.
A first in the industry, Billabong will embrace Augmented Reality (AR) for its ‘Life’s Better in Board Shorts’ product line and advertising campaign as an evolutionary step beyond QR codes.
The App will reveal stunning state of the art film footage from Billabong’s stable of pro-surfers produced exclusively for this campaign, releasing new movies over time using Zappar. It will also allow users to link straight through to the Billabong ‘Life’s Better In Board Shorts’ microsite. (www.billabong.com/lifesbetter)
Sam Carrier, Europe Men’s Marketing Manager for Billabong says: “We are excited about partnering with Zappar in this industry first global advertising campaign. The idea of bringing content from our campaign through Zappar’s augmented reality technology really excites us, while adding a whole new realm to how consumers receive information.”
Caspar Thykier, Managing Director for Zappar adds, “We're delighted to be working with Billabong. Billabong isn’t just a clothing manufacturer but a world leader in the production of action sport content. Zappar is helping bring these stunning experiences to life through our proprietary platform to get people closer to the action across media environments.”
AR brings a new dimension to interactive mobile experiences allowing users to not only link through to websites (which is fairly one dimensional), but also experience content in the field of vision - be that video, audio, animation or other forms of interaction. It fuses the digital and physical to enhance experiences rather than simply being a gateway to the web. It's like going from 2D to 3D experiences. Consumers can use the Zappar App, which is available free of charge from iTunes or the Android Market Place, wherever they see the Zappar logo on Billabong advertising materials and Billabong products.