Boots UK , ODEON , Caffè Nero, Zizzi and All 4 have signed up with O2 to let the carrier send Priority offers to its customers on a daily basis and become part of the largest loyalty club in the UK.
Boots UK will be joining the nationwide £1 lunch offer, alongside top brands such as Upper Crust, Pumpkin and Domino’s , meaning that every Monday O2 customers will now also be able to purchase a meal deal for just £1 through Priority at Boots.
For a limited period customers will be able to pick up a free hot drink from Caffè Nero from Monday to Friday. All week long O2 customers can enjoy free Prosecco and olives, or a free dessert with a main meal from Sunday to Thursday from Zizzi. And, once a week, film loving customers can enjoy a free small box of popcorn with purchase of ODEON cinema tickets .
The move is being promoted through a TV ad, which airs during ‘Big Bang Theory’ on Friday 26 June. It ‘cheekily’ highlights O2’s mantra of “Be More Dog”, bringing to life the happiness Priority brings in a very literal way; by giving those redeeming the offers, a wagging dog’s tale. People of all ages and walks of life are seen walking down a high street using their mobiles to unlock the offers available to them and, like a dog wags its tale when it is happy, so do the O2 customers.
Nina Bibby, Marketing and Consumer Director at O2 explains: “With one offer being redeemed every 12 seconds we know how much our customers love saving money and getting great experiences with Priority. By giving them access to new offers with partners such as Boots UK, ODEON, Zizzi, Caffè Nero and All 4 on top of the hundreds of existing offers, we are more confident than ever that there will be something for everyone to enjoy – or something to get your tail wagging, as per our ad. That might be grabbing a drink, be it coffee or Prosecco, saving money on your lunch, enjoying a free small box of popcorn with your movie or making the most of early access to see the band you love.”
Priority is exclusive to all O2 customers. The app, available as a free download, hosts thousands of deals from a huge range of high street and online retailers and is updated daily with new deals, discounts and competitions. The UK’s largest digital loyalty programme, Priority helped O2 customers benefit from over £15m of savings from Priority in 2014
