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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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The UK fashion technology start-up Metail launches a 'guess and try' online boutique for Meghan Markle's Royal Wedding dress

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Fashion-tech start up Metail makes everyone a Royal Bride for the day
Fashion-tech start up Metail makes everyone a Royal Bride for the day

With the Royal Wedding taking place in less than a month time, UK fashion start-up Metail has put technology to work, enabling users to try on and guess the wedding dress that Meghan Markle will reveal on the big day.

 

The roll-out of the unofficial Royal Wedding Try-On Boutique means people around the world can ’try on’ over 15 wedding dress styles that Megan Markle is rumoured to be considering, and get a closer look at each dress.

 

The websites’ is powered by MeModel modelling technology that allows consumers to create 3D prototypes of themselves. Using their own MeModel, the public is able to ’try on’ digital versions of wedding dresses that Markle, tipped to be the first Duchess of Sussex, could choose.

 

Brides-to-be can be inspired by the latest wedding styles, artist-rendered dresses from a mermaid skirt to a sweetheart neckline, and see what works best for their body type.

 

A complementary ’Get the Meghan look’ page offers future-brides to try on key clothing pieces in Meghan’s signature wardrobe and receive suggestions on where to purchase similar outfits.

 

“Royal Wedding intrigue around the world is at fever pitch, and no one can wait for the Royal Wedding dress to be revealed on the big day," said Sarah Walter, chief creative officer at Metail.

 

She continues: "With rumours circulating around the designer Meghan might choose, from Roland Mouret to Erdem, we wanted to combine the speculation with our 3D technology to give consumers a fun and immersive experience of the Royal Wedding."

 

Walter concludes:"We also want to enable people to get to know and be inspired by the fashion style of our Royal bride-to-be, who will no doubt become another powerful ambassador for the British retail industry,"

 

“As the Royal Wedding captivates audiences across the world, it shines a spotlight on British fashion," said Tom Adeyoola, founder and chief executive officer at Metail. "As technology changes the traditional face of the fashion industry, we wanted to empower women of all body sizes, colours and shapes to be inspired when trying on the Princess-to-be’s style staples and potential wedding dresses. This offers consumers a taste of the digital future of fashion."

Image courtesy of Metail.

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