US consumers are getting excited about researching retailers and even shopping on mobile, but many are actually being turned off by mobile adverts, a study
conducted by electronics retailer Retrevo.com
Of the consumers surveyed, those under the age of 35 seemed to enjoy doing product research on their phones the most (at least 50%). Some 16% of this group then made purchases using their phones – an impressive number compared to consumers aged 35 and up (3-10%).
Of the consumers who used their mobile devices for a purchase, 59% stated that they “searched for deals, found them, and got the best price,” while only 8% said that it “wasn’t worth it” and “wouldn’t use it again”.
However, 30% of consumers under 35 and 41% of those over 35 said that they found mobile adverts irritating. That said, 20% of the consumers under 35 and 9% of the consumers over 35 stated that they have responded to an ad on their mobile phone.