Cosmetics giant Yves Rocher is looking to expand its online customer base through a new partnership with social media management platform Hootsuite.
The French retailer is using Hootsuite’s Enterprise platform to consolidate its tools in one platform, allowing it to monitor its social media activity over different channels and respond more quickly to customer inquiries.
The tool will help Yves Rocher in its work with influencers, as well as to drive customers to both the website and physical stores.
By integrating with Salesforce.com and social listening tool Talkwalker, it can also track the success of different campaigns.
Kuider Akani, group chief digital officer at Yves Rocher, said: “We partnered with Hootsuite as we know it’s a well-established, global platform perfectly suited to our new digitalisation strategy.
“We trust Hootsuite’s first-class expertise and value the partnership we have created with a company so clearly dedicated to helping us to achieve our social goals.”
Rob Coyne, GM of EMEA at Hootsuite, said: “Our enterprise platform provides their digital team with a level of granularity and insight that can better help them to anticipate the movements of its competitors and the wider industry.
“We are looking forward to further helping Yves Rocher realise their digital ambitions across social and beyond.”
Yves Rocher France’s Twitter account has 63400 followers while its Facebook account has 1.28 million.
Image credit: Yves Rocher