Does the country of origin still matter in a digital world of globalised retail? One Hampshire digital business certainly believes so. Made Closer, which sells products made only in the UK has just launched on just that premise.
The new marketplace’s USP is that everything it sells, from televisions to tea towels, is sourced in the UK. Founder merchants include Cello Electronics, described as the UK’s only homegrown TV manufacturer, and Rowlett Rutland, which makes toasters.
Cello Electronics managing director Brian Palmer said: “As a dedicated UK manufacturer it is great to be working with other like-minded organisations who can see the value of goods made in this country.”
Made Closer founder John Palaguta-Iles said: “People can now vote with their wallets and make a choice. Most people are unaware of what is being made in this country and the pride that these companies have for their products.
“It has been reported in the media for years that British manufacturing is on the decline, but there are thousands of British businesses out there, selling well-made goods.
“Made Closer provides a platform for companies to get their products out there, to sell and distribute. We have just touched the tip of the iceberg as our market force is growing each day.”
As an added bonus for shoppers, delivery for goods ordered through the website is free.
But does the country of origin matter? The usefulness of this site must be that it brings together shoppers for whom British origin does matter with those UK manufacturers who make their goods in this country. We’ll know whether this is an issue for shoppers by whether this venture succeeds or fail.