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Marks & Spencer takes four titles in the eCommerce Awards for Excellence 2010

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Marks & Spencer has been named the best multichannel retailer of the year at the eCommerce Awards for Excellence 2010.

The award was one of four claimed by the retailer at the awards ceremony, held last night. It also won in the Best use of Online Media and took the prized Online Gold Award (OLGA), while sharing the honours for re-design/re-launch of the year with LK Bennett’s Portaltech-designed site.

ASOS won in the Best Direct Retailer and Best use of Social Media categories, while Ocado won for the Best Smartphone Application.

Cycle specialist Wiggle won the Cross border e-retail award, Payvment won the ecommerce site innovation award and Kiddicare won in the best customer experience category.

B&Q won the User Generated Content Innovation award while Webtogs won the Best Customer Care award. DPD UK took the Innovation in Delivery Award and eBay Fashion Outlet was recognised for the Best ecommerce marketing initiative. was named the ISIS small retailer of the year, Aurora Fashions’ Oasis was recognised for the Best ecommerce payment innovation, and Loving Outdoors was named the Best Start-up Company. The Best Smartphone Application came from Ocado.

Judging of the awards is run by etail trade body the IMRG and judges are drawn from the IMRG membership. This year they included representatives of Debenhams, Google, MetaPack, Hitwise, and eDigital Research.

An IMRG spokesperson said: “We would like to congratulate all the winners on their fantastic performance over the past year and the great things tht they have achieved for the industry. The quality of some of the individual submissions produced a clear winner at times, while in other categories it was very difficult to determine an outright winner; a clear indication of the strength and diversity of current online retailers.”

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