Matalan has named former Co-op customer and community director Ali Jones as its new chief customer and omnichannel officer, with effect from 19 April.
In her new position, Jones will focus on establishing a new customer function within the fashion retailer to connect all customer touchpoints.
Jones spent over five years at symbol group retailer the Co-op, and is currently a board member of the Association of Convenience Stores (ACS), a position she held since May 2021.
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Prior to the Co-op Jones held the position of chief client officer at Carat UK. She has held senior positions at M&S, Debenhams, Arcadia Group, Next and British Heart Foundation (BHF).
“I am really excited about the opportunity that this appointment will give us, building on the great foundations and plans already in place. Working closely with Ali and her team, we will build a connected strategy and stronger brand experience, however our customers choose to shop with Matalan,” newly appointed Matalan CEO Jo Whitfield said.
Jones added: “I am both excited and honoured to be joining such a great brand and look forward to working again with Jo and with Karl-Heinz and the wider team at Matalan.
“There is no doubt that Matalan’s value proposition is ever more important to customers in the current inflationary environment, and I believe there is a great opportunity to transform the customer journey and bring more consumers to Matalan, more often, via a seamless omnichannel experience.”
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