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Measuring the multichannel difference

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In today’s Internet Retailing newsletter, we’re measuring the difference that multichannel makes to retail. We’re doing that by reporting on British Retail Consortium figures out today that show ecommerce growth helped to keep UK sales in positive territory in January. Without the two percentage points of retail sales growth growth that came as online businesses expanded, UK retail would have reported a fall in sales in January rather than the 1.6% growth turned in (or 0.2%, like-for-like).

At New Look, ecommerce growth of 28% helped the retailer turn in a record Christmas, although warm autumn weather held back third quarter sales.

Today we also report on how retailers from Shop Direct to John Lewis are investing in omnichannel. Retailers will find more good ideas on doing that at the upcoming IRX 2015. Today we preview the Omnichannel store of the future conference that’s part of the expo. We also highlight our interview with M&S.com director David Walmsley, which appears in the latest IRUK 500 Brand & Engagement Report 2015.

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