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Metapack partners with what3words to improve delivery accuracy


Metapack has added what3words’ global location technology to its delivery management platform to help improve the delivery experience for consumers.
The technology means that each 3 metre-square area of the world has been labelled with its own what3words address – a unique combination of three words. This word combination means delivery drivers can more easily find a front door, shed or other specified safe space for delivery. what3words addresses are unique, cover the entire world and are available in 47 different languages.

Duncan Licence, Metapack’s VP of global product, said: “I’m excited about the possibilities what3words’ innovative solution brings – we’re both trying to make a difference when it comes to first-time delivery at a time when it’s never been more important. Now that we can accept what3words, logistics partners can receive a what3words address from any ecommerce retailer at the same time as all other necessary logistics information, helping them to drive efficiencies across their supply chain and logistic operations.”

The uniqueness of the addresses overcomes the challenges of not picking the right address in a drop-down menu, the large scale of zip codes and the fact that pin drops are normally in the centre of buildings, while many places, like large warehouses with multiple entrances, don’t have an accurate address, according to Metapack.

Chris Sheldrick, co-founder and CEO of what3words, said: “every ecommerce retailer that accepts a what3words address at checkout via our plugin is playing a key role in elevating the customer delivery experience. Enabling Metapack to receive a what3words address and pass it directly to carriers means that customers can provide extremely accurate delivery locations and receive their parcels first time, every time. It’s a simple addition that can truly make a huge difference to people all over the world.”

Retailers can specify a what3words location for a consignment in Metapack Delivery Manager in two ways: under the Delivery Manager Delivery tab when Creating a Delivery; or in a single API call that creates the consignment.

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