MetaPack says that retailers and brands should move quickly to adopt a one stage checkout facility with the expiration on Tuesday 12 September of the Amazon 1-Click patent.
The one-click process achieves rapid conversions because it uses stored customer payment and delivery information to offer virtually frictionless checkout processes. The patent was originally taken out 20 years ago.
“Amazon has protected the patent, which has been worth billions, and has granted a licence to just one company, Apple, during that period. Even though it was a US patent, it effectively had worldwide influence,” said Duncan Licence, VP for global solutions at MetaPack. “Now it is available for retailers and brands to implement on their own eCommerce sites, and will help reduce basket abandonment,” he said.
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