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Missguided partners with Kerry Logistics to manage supply chain and virtual buying office


Fashion retailer Missguided is working with Kerry Logistics who will handle international air and ocean needs for the UK retailer. The company will also provide further services and on-the-ground logistics support through its Greater China region and Asia.
The fashion specialist will use Kerry Logistics’ Virtual Buying Office, a web-platform with supply chain and planning functions that is designed to provide visibility from the creation of PO through to final delivery.

Brett Young, operations director at Missguided, said that flexibility was key. “It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to,” said Young.

“Our customers receive market leading options together with a high level of service for a very reasonable price, therefore the initial stock movements are imperative to our overall customer experience,” he said.

The previously online only retailer opened its first store in Westfield, Stratford City London last November and will open its next location in Bluewater in Kent this summer.

Image credit: Missguided

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