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Mobile Award

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We’re pleased to announce our long-list for the Mobile Award at the fourth annual InternetRetailing Awards.

The Awards are a celebratory party for the best in the industry. Rather than a staid ‘black tie and table’ affair, our annual Party is renowned as a place to celebrate with peers – this year at the Mandarin Oriental in London’s Knightsbridge.

We’re releasing a long-list every day, and our congratulations go to those in the running.

If you’re not on the list and should be you have until 26 August to elbow your way to a place – just tell us why you should be considered via the nomination

The mobile dimension is integral to Internet Retailing. Phablet, tablet, phone or whatever new untethered device comes along, this Award focuses upon the role of mobile, mobility and unchained freedom within multichannel retail.

In particular we recognize the increased role of mobile as a ‘remote control’ for the customer is driving our business and so will be looking for examples of interaction beyond the sale itself.

The Award will go to the retailer whose mobile activities extend beyond an obligatory app and tablet-optimised site to creating an integrated, coherent and compelling experience under their brand – using the unique capabilities of the device, location and context to reinvent the ‘new normal’ of connectedness to the retail experience.

2015 longlist – Congratulations to:

CEWE Photoworld

House of Fraser

YOOX

Spreadshirt

American Golf

Provenance

2014 Winner: House of Fraser

2014 Commended: Free People , Shop Direct

2013 Winner: eBay

2013 Commended: Amazon, Debenhams , Dominos , eBay Marketplace , Net a Porter/Mr Porter

2012 Winner: New in 2013

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