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Mobile image recognition allows Japanese consumers to snap logos on print and TV ads and launch shopping experience

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Japanese consumers with spots are set to be able to use image recognition to snap special logos on goods, in magazines and on TV adverts with their mobiles that will launch a whole m-retailing browsing and purchasing experience, for the Proactiv range of skin care products.

SnapNow – a global leader in mobile search and image and voice recognition technology for mobile phones – and Guthy-Renker Japan‘s Proactiv skin care product line, have partnered to use SnapNow’s state-of-the-art image search technology through its Japanese brand ShaLink, to let customers in Japan purchase Proactiv products right through their cell phone. By downloading the ShaLink app to their mobile phones and snapping a picture of any logo they see on Proactiv products, in ACTIV! Magazine, or on television commercials, consumers can connect directly with the Proactiv line to obtain special promotions and make purchases right through their phones.

With the launch of this new partnership, Guthy-Renker Japan is introducing unprecedented special promotions to both new and long-time Proactiv customers.

Guthy-Renker Japan President Michael Allen explains this groundbreaking campaign and partnership: “Using ShaLink to interact with Proactiv products is fun and easy. The special product promotions we’re offering can only be accessed through use of the ShaLink app – and consumers are connected directly with Proactiv campaign site. Snapping a picture with their cell phone through ShaLink takes them online instantly, so there is no need to speak with an operator to place an order. It couldn’t be easier.”

Tom Garofalo, Executive Vice President of Asia Pacific for SnapNow adds: “This is the first partnership of its kind anywhere in the world. By combining print, TV and real world consumer touch points we allow customers to connect to and purchase products directly through their mobile phones using our image recognition technology – without requiring any kind of symbol or code. This takes mobile commerce to a whole new level.”

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