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Mobile the bright light in a weak August for online retail sales….

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Despite UK online retail sales showing the weakest August since records began (in 2000), mobile is still on the up, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

Sales made via a mobile device saw an increase of 33% in August. The Index revealed an emerging trend in regard to the split of mobile device used for making online sales. In 2014, smartphones accounted for 20% of m-retail sales, compared to 80% made via a tablet device. In 2015, the balance has shifted, with 28% of sales made via a smartphone, compared to 72% made on a tablet.

UK online retail sales were up just 5% year-on-year last month and down 6% on July. Whilst it follows a particularly strong August 2014 (18%), it does mark the weakest performing August since the launch of the Index in 2000.

The late Bank holiday has been blamed, but this and the return to school is likely to lift the figures for September. And let’s not forget, that, despite this dip, the Index has seen a solid year-to-date increase of 10%.

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