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Mobile the main driver for online spending growth, says IMRG

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High street retail maybe suffering while online records growth, but behind the figures it seems that even that growth is largely being driven by mobile.

The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that online retail sales recorded a solid 11% Year-on-Year increase in 2015, equating to approximately £114 billion spent online.

However, m-Retail in 2015 reported a 42% growth on the previous year, with 45% of all online sales made via a mobile device during the third quarter (August to October). Such is the ballooning influence of mobile technology, for the second year in succession, all growth in the Index has been driven by sales made on a mobile.

Overall, annual ecommerce performance is slightly under IMRG and Capgemini’s 2015 forecast of 12% growth. For 2016, their respective prediction is the Index will record a further 11% growth, with total e-retail sales estimated to be worth £126 billion by year end.

“Mobile confirms its role as a primary shopping channel, providing consumers with an unprecedented level of convenience,” says Alex Smith-Bingham, Head of Digital, Capgemini. In 2016 I’m confident we’ll see this influence increase even further with mobile representing over half of all sales made online.”

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