Sales through mobile devices – smartphones and tablets – picked up again in May, following a brief slide the previous month, with Affliate Window’s monthly benchmark showing that it has risen from 16.48% in April to 18.16% in May – a massive 572 sales per hour via mobile, with iOS generating 3100 sales per day through the month.
According to the figures, The iPad has continued to dominate mobile traffic throughout May. For the four month period this was around 39% of our mobile traffic. We saw a peak of 39.71% in week 20 while the low was 38.92% the following week. Of the handsets, the iPhone has continued to be the dominant player. It recorded a high of 34.17% in week 19 and a low of 32.83% in week 22. Android increased from what we saw last month with their share of traffic between 20-21%. Blackeberry maintained a minimal share of traffic while ‘other’ devices saw a peak of 5.25% in week 22.
The iPad was the dominant mobile device over the duration of 2012. 59% of all mobile sales through the network were driven by the iPad. Of the mobile handsets, the iPhone was the main driver of sales with 23% of all mobile sales. However, over the year we did see Android devices close the gap and by the end of the year Android had a 12% share of mobile sales.
2013 to date has seen the iPhone’s share of sales drop to 21%. This has been at the expense of Android which has increased to 15%. The other devices have remained consistent with what was seen throughout 2012. In terms of sales, the iPhone saw an increase despite a drop off in traffic volumes. Android also saw an increase in sales although this was lower than the growth for the iPhone.
The iPad is also leading the way in converting advertising viewers to sales, notching up 5.71% conversions, compared to 4.97% on desktop.