Sports retailer Decathlon is set to introduce a ‘scan and go’ service across the Netherlands as it seeks to adapt to changing customer behaviour.
The service will allow customers to scan and pay for items on their smartphones, disabling the RFID tag so they can exit with queuing or waiting at the checkout.
Decathlon worked with MishiPay on the solution, which will initially be introduced in its stores in Rotterdam and Eindhoven.
The solution aims to tap into the fact that the overwhelming majority of shoppers use their phones while in store, meaning that the technology is already available.
Decathlon’s CTO, Sybe De Graaf, said: “Innovation is at the heart of what powers Decathlon. We are always looking for exciting new ways to improve the experience of our customers and to remove friction from their in-store journey. MishiPay’s mobile self-checkout solution has been implemented very quickly and is easily scalable, and our customers are going to love using it.”
CEO of MishiPay Mustafa Khanwala said: “Decathlon’s stores are already amongst the most exciting, customer-centric stores on the high street, and implementing our technology within them reiterates their dedication to improving the physical store experience.”
Potential advantages for retailers include lower staff costs and a better customer experience. It could also allow them to collect more customer data and marry this with online profiles.