Izabel London goes global and mobile
Izabel London, a cutting edge online fashion retailer, is extending its reach both internationally and onto mobile following a deal with Venda.
The addition of an international and mobile offering marks an important moment in the growth of the business. The increase in consumer usage of mobile devices for shopping and growth in the number of retailers offering international access to products were key drivers in Izabel London’s decision to engage Venda to create a new and bespoke ecommerce offering.
Kevin Jamali, Director at Izabel London, explains: “To fully integrate mobile and extend our fashion to consumers outside the UK, we were looking for the right partner that didn’t require us to develop a large internal IT team to create and maintain a bespoke platform. Venda’s knowledge of the industry, expertise in the fashion sector, and SaaS platform meant it was easy to transition from a national site to a global one, as well as add mobile functionality. This will allow us to stay ahead of the competition in a fast-moving industry, while offering our customers a smoother and more integrated platform with the ability to make a purchase whenever and wherever they may be. With our new platform, consumers will be able to buy the latest fashions on their laptop or mobile device, whether they are in the UK or abroad.”
Eric Abensur, CEO at Venda, adds: “It’s always great to see our platform being used to support new strategies for a retail business. In expanding its mobile and international offering Izabel London has identified a real growth opportunity in a competitive marketplace. In this day and age, online retailers need to continue to innovate and grow, and in seeking to optimise and extend its ecommerce offering, Izabel London is putting itself in the position to succeed. Retailers that don’t evolve and embrace the ecommerce revolution could find themselves struggling to compete in an ever competitive market.”