Make-A-Wish Foundation goes mobile with bemoko campaign console
National children’s charity Make-A-Wish Foundation UK, which grants magical wishes to children and young people fighting life-threatening conditions, is moving into mobile to keep up with where donations come from.
Since its inception in 1986, it has granted over 8,000 wishes. With technology advancing and with donators and channels moving to mobile and tablet devices via SMS, bemoko has developed a mobile micro-site console that allows information – including text, images and video – to create a 1 page mobile website “wish”.
bemoko developed the console to allow Make-A-Wish to use the mobile pages as part of the fulfilment and on-going relationship development of donors they signed up via street fund-raising. Katy Pickering, Individual Giving Manager at Make-A-Wish explains: “being able to send out wishes and share rich video media and images with people to show them where their donations are going is a great step for Make-A-Wish”, “we were keen to engage with an audience that is not typically responsive to traditional media. Mobile was the obvious platform and with the easy to use console we are able to create our own content with images whenever we need to.”
Philip Clement, Sales and Marketing Director at bemoko adds: “bemoko understand charities and has a flexible approach which allows us to work in this vertical, our UK development team simply configured and customised the bemoko console to personalise it to the needs of Make-A-Wish and we are pleased to hear that it is already making a difference.”