German supermarket giant Metro
has rolled out a mobile shopping list application to all its Real
store customers across Germany.
Customers can prepare electronic shopping lists on the Real website and then download them to their mobile phone. They can also use their camera phone to add a product to the list by simply snapping a picture of its barcode.
"The Mobile Shopping List represents the first step towards using the mobile phone as a shopping assistant," says Zygmunt Mierdorf, a member of the management board of Metro Group. "Modern mobile phones are getting increasingly powerful and offer interesting opportunities for new customer services. The 'Mobile Shopping List' is a logical step for us."
"The rollout of this mobile phone application demonstrates how innovative modern customer service can be," he added.
The application was developed and tested for a year at the Real Future Store
, Metro's testbed for innovative retail technologies, before the scheme was rolled out nationally.