Close this search box.

Intern responsible for Habitat Twitter debacle

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Following the uproar caused by Habitat’s much-publicised misuse of Twitter hashtags, the retailer has revealed that, as many suspected, they were sent out without any involvement or approval from management. In fact, it seems the tweets were the responsibility of a lowly intern. According to Sky News:

Habitat’s communications team said they had not authorised the messages, but they have confirmed they were not hacked.

“The hashtags were uploaded without Habitat’s authorisation by an overenthusiastic intern who did not fully understand the ramifications of his actions,” a spokesman said.

“He is no longer associated with Habitat.”

Just last week we reported on a StrongMail survey that posed the question ‘Who should be responsible for social media — PR or Marketing?’. It now looks as though the lesson to be learnt from Habitat’s unfortunate experience is that who is responsible isn’t what’s most important — so long as someone is….

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on