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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Mobile based loyalty system launches in the UK as mobile’s true potential in retail starts to be realised

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LoyalTXT, a mobile phone based customer loyalty system for retailers, restaurants, salons and spas, has launched in the UK, and is offering clients substantial growth in profile by connecting their new or existing loyalty scheme with social media.



Loyalty schemes have seen phenomenal growth over the past decade, however the majority still rely on customers possessing and using a plastic card.

 LoyalTXT, which has been in use in the USA for several years, uses a mobile phone number in place of a card and allows the client to run short term targeted promotions using text, email and voice messages; to build a fully populated customer database, and critically, to link their loyalty programme to social media to increase exposure and gain new members at no cost.



In an environment where over 90% of text messages are opened within 15 minutes, mobile marketing becomes an intensely powerful tool. 

Chris Morton, Director of Mobile Marketing UK, and a consultant in the hospitality industry, is leading the growth of LoyalTXT in the UK, having seen it working to its full potential in the USA.


“Once the business has collected the customer’s mobile number, LoyalTXT does the rest automatically, sending out a sequence of incentivised, branded messages that the business owner has agreed in advance. Incentives are linked to the reward programme and are selected to increase the amount of data collected from each customer,” he explains. 

“As demonstrated in the US, LoyalTXT has power to develop customer numbers and revenue through cleverly linking with social media. Potentially, every time a member pays at your business, LoyalTXT will paste an agreed offer to their Facebook wall, encouraging friends to sign up to the loyalty programme too, growing your membership database. We’ve seen business in the UK grow their loyalty membership by in excess of 60% in the first month of use.”



With a smart dashboard that gives businesses an insight into their customer behaviour, promotions, redemptions and social media reach, LoyalTXT makes monitoring the ROI of loyalty schemes extremely straightforward.

The LoyalTXT system is available to retailers and business owners throughout the UK, can be seamlessly integrated with EPOS technology, and requires no specialist technical knowledge.
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