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IRUK Top500 Strategy and Innovation Report: 2018

IRUK Top500 Strategy and Innovation Report: 2018

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Piece of piste: Alpine ski pass iPhone app makes skiing easier

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Bad news for those of you heading off to the slopes to get away from the trials and tribulations of e- and m-commerce for a few days: SKIDATA has launched an iPhone app that allows you to buy your ski pass on your handset in Swiss alps.

Using SKIDATA’s online reservation technology, skiers can now buy their ski pass from their iPhone, load it onto an RFID card – a Keycard or a Swatch Snowpass – and use this card to directly access all ski lifts. This process – which is highly convenient when on the go – helps avoid waiting in line at ticketing offices and is the perfect complement to online reservations, says the company, no doubt adjusting its goggles and then whooshing off down the piste.

During this first phase and until the end of the season, several leading ski resorts in the Swiss Alps are selling ski passes (valid up to 3 days) on the new iSkiPass selling application. To take advantage of this, skiers simply need to download the iSkiPass application and enter their personal data along with the number of cards needed. Buying one or several ski passes takes only a few seconds. As soon as the application delivers the confirmation number, access to the ski resort lifts is authorized. More devices will be supported by next season, says SKIDATA.
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