Sainsbury’s is trialling a new app designed to link the store and online experience.
The new shopping app enables customers to fill their shopping basket via their smartphone before they arrive at the store, scanning barcodes from any product or adding items from Sainsbury’s website. It is designed to navigate customers around the shop to find items faster, letting them scan items at the shelf and finally pay via their mobile phone. In testing, the supermarket says, checkout time has been reduced to seconds.
The app is being trialled with in-store Sainsbury’s teams and will then first be available to Nectar cardholders.
Jon Rudoe, digital and technology director at Sainsbury’s , said: “We know that customers’ weekly shop doesn’t start at our front door – they know what they like and they also like that search for a bargain.
“They still want to come into store, but with limited time they want to be able to get their shop done quickly.
“That’s why we’re putting digital firmly at the forefront of our agenda and putting technology in the hands of our customers.”
The development comes out of Sainsbury’s Digital Team. Improved delivery options available through the app include bookings on the half-hour as well as on the hour and green delivery slots, where shoppers can book slots in a vehicle that’s already delivering to their neighbours.
