Brands can now book in-aisle sampling activity for the autumn, working closely with the Morrisons Media Group (MMG) team to select the right supermarkets from the hundreds available across the Morrisons estate.
This is the latest move from MMG in providing brands with exciting ways to introduce their products to new customers.
Jodie Locking, head of digital marketing at Morrisons, said: “Our new in store sampling will improve customers’ shopping experience, while the partnership with Epsilon will help position Morrisons.com as a key ecommerce destination for advertisers.”
In April, the supermarket introduced digital screens at Morrisons Market Street food counters and trolley media. It also announced a ‘My Points Boosters’ trial which offers hyper-personalised offers for More Card loyalty members, which has recently been expanded to include all More Card customers that use the app or website.
MMG launched in September 2022 as a full-service retail media offering, acting as ‘one front door’ for brands and agencies to better reach Morrisons customers through owned and external media platforms.
It is operated in partnership with SMG, Lee LeFeuvre, chief commercial officer at SMG, added: “We’re delighted to be introducing sampling opportunities for brands at Morrisons, successfully launching NPD remains a core focus for the majority of FMCG brands with trial and repeat being the key to long term results. We know Morrisons shoppers are very open to ‘new’, this channel is designed not just to drive sales but to improve the experience for Morrisons shoppers whilst they’re in store.”
RetailX Event’s dedicated Retail Media discussion returns this October, with 40 like-minded retail leaders from across sectors coming together in London – all looking to stay ahead of industry trends and analysis.
Building on the momentum of our inaugural Retail MediaX event in June, this gathering offers a six-month update packed with fresh insights.
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