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Morrisons, Tesco, Waitrose and Ocado: how supermarkets are using technology to grow sales

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In today’s InternetRetailing newsletter the focus is firmly on supermarkets and how they’re developing multichannel strategies that work to serve their customers. Members of this highly competitive sector are putting technology to work in order to improve their sales and to grow sales. Today we report as Tesco expands its same-day click and collect service, and on Waitrose as it turns to third-parties to build its international sales. We have news of Ocado as it puts new technologies to work to hone its customer communications, and on Morrisons as it uses cross-channel strategies to serve its customers.

Of course, it’s not just supermarkets who are using technology to gain an advantage in today’s market. Today we have news of Domino’s Pizza, where most customers now use their mobile devices to order their takeaways.

In our IRX preview we hear from David Lloyd of Alibaba Group on why, and how, retailers might target the Chinese market. Today’s guest comment comes from Danielle Pinnington of Shoppercentric as she considers how to target the emerging cohort of shoppers that is Generation Z.


On March 16, Pitney Bowes’ senior vice president, consumer and merchant solutions Jonathan Kapplow will be looking at practical approaches to selling via the global marketplaces that are expected to represent 39% of the online retail market in 2020. How to expand into high growth emerging economies through global marketplaces is at 2pm on March 16. Visit the Pitney Bowes webinar page to find out more and register for the free event.

On March 21, web performance experts Andy Davies and Simon Hearne of the NCC Group join InternetRetailing for a webinar looking at how retailers can make their sites perform better and faster, and how they can measure existing experiences and learn from that data to make improvements in the right places. Is your site’s speed losing you sales is at 2pm. Visit the NCC Group webinar page to find out more and register for the free event.

IBM’s Neelam Kharay, customer experience analytics specialist, who works on the IBM Watson Customer Engagement project joins us on March 27 for a webinar that focuses on the customer experience. Neelam will show how cognitive solutions are helping brands to develop automated and data-driven customer experiences in a session that features the experiences of retailers Ernsting’s Family and Performance Bicycle. Deliver exceptional customer experiences with cognitive solutions is at 2pm on March 27. Visit the IBM webinar page to find out more and register for the free event.

Sarah Taylor, chief marketing officer at SmartFocus, joins us on April 4 for a session that focuses on social. She’ll argue that this is now the vital channel to reach the digital consumer, and show the role that it plays in an omnichannel marketing strategy. An innovative approach to addressing the modern commercial society is at 2pm on April 4. Click to visit the SmartFocus webinar page and to register for the free event.

Click to visit the Internet Retailing webinar page to catch up on the latest events.


Eight conferences packed with retail speakers and covering everything from omnichannel and international to delivery are running at the InternetRetailing Expo, from April 5 to 6 at the NEC in Birmingham. To learn more about IRX 2017, its sister conference eDelivery Expo and to register for free, visit and

Attendees can also get a 25% discount on their train fare to the NEC when they book through the IRX or EDX visitor information website.

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