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Mountain Warehouse sells on marketplaces in Europe and China

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Mountain Warehouse is now selling on marketplaces as far afield as China.

The outdoor clothing and equipment brand, a Top250 retailer in InternetRetailing’s IRUK500 research, has worked with marketplace management solution Neteven to expand its business on sites from eBay in the UK, Germany and France to Tmall Global in China.

Neteven started by optimising Mountain Warehouse’s store, listing and order management in its existing presence on eBay UK, Germany and France. It then moved on to take Mountain Warehouse onto Cdiscount, a Casino Group marketplace in France, and into China, through the Tmall Global marketplace.

Mark Neale, Mountain Warehouse’s founder and chief executive, said: “We chose Neteven as we would not have been able to build and sustain the multiple and constantly changing integrations of all these sales channels. By working with Neteven, we have been able to increase the number of marketplace sales channels in Europe and Asia with limited human and financial investment. We chose to work with Neteven because of their unrivalled technical and commercial relationships with the world’s leading marketplaces. There is also great potential for our relationship with Neteven to evolve to include marketplaces beyond Europe, such as in Australia and the US.”

Greg Zemor, co-founder and CEO of Neteven, said: “We’re thrilled to help Mountain Warehouse increase exposure and grow its business via the top marketplaces. Neteven already had experience with the marketplaces aligned with the brand strategy defined by Mountain Warehouse, and we had already launched several of our clients in China. The fit was great. We are delighted to be part of Mountain Warehouse’s online success and are currently working on additional expansion.”

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