M&S fashion is now available online and in-store in Australia for the first time, through a partnership with department store David Jones.
This is M&S’ first international wholesale partnership in fashion, following a partnership around food with Target in the US. Highlights from M&S’ own brand fashion range – from womenswear and menswear to lingerie – will be available through 24 David Jones shops in Australia, including flagship stores in Sydney and Melbourne, and through its website.
The move represents an early step for M&S International as it aims to build a global omnichannel business, working with strategic franchise partners in established markets, as well as with leading marketplaces for online growth.
Mark Lemming, managing director of international at M&S, said: “Last year we reset our priorities for international, with a focus on offering the magic of M&S to customers across the world. With consistent growth in food and fashion, home and beauty, and strong brand momentum as the UK’s most trusted retailer there is now so much opportunity for us to grow our business globally.
“We’re taking our first steps in Australia; it’s a market which has always shared long-standing and strong links with the UK and where brand recognition is high. With a shared set of values surrounding quality, innovation and trust, David Jones is the perfect partner as we take our first venture into a partnership in fashion.”
Bridget Veals, executive general manager of womenswear at David Jones, said: “The arrival of M&S marks the beginning of an exciting new chapter for us, as we continue to curate a world-class portfolio of brands that deliver both elevated everyday essentials and exceptional value.
“We’re proud to be the exclusive home of Marks & Spencer Fashion in Australia and look forward to building a strong and enduring connection between this global brand and our customers.”
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