Marks and Spencers (M&S) has announced its partnership with plus-size fashion brand Live Unlimited in a bit to “enhance” its core womenswear offering.
The partnership will see Live Unlimited join a range of other established brands on M&S’ ‘Brands at M&S’ platform, which include Ted Baker, Superdry and Lyle & Scott.
The collection will be available at M&S.com and will include a selection of clothing from the brand’s spring and summer range.
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“We’re repositioning for growth as a leading omnichannel retailer and Brands at M&S is a key part of our strategy,” M&S managing director of clothing and home Richard Price said.
“We’re delighted to welcome Live Unlimited to our Brands at M&S platform – which is now home to over 60 carefully curated partners. We’re confident that Live Unlimited will complement and enhance our core womenswear offer, whilst offering customers a seamless shopping experience.
Live Unlimited creative director and co-founder Tracy Egan added: “We are extremely proud to be partnering with Marks & Spencer on their platform ‘Brands at M&S’. The online presence that M&S has will enable new customers to discover Live Unlimited London and experience the high quality and flattering fits that we offer as plus size clothing experts.
“We look forward to working with Marks & Spencer in the future and further expanding our range on the platform”.
Earlier this month M&S announced it would be expanding its ‘Brands at M&S’ banner with a major push resulting in more high street brands being sold alongside its own range.
The omnichannel retailer is set to expand the number of third-party brands it sells from 60 to 100, in a bid to entice customers away from rivals John Lewis and Next.
Image credit: Live Unlimited
