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M&S partners with CommerceHub to help ‘reshape’ as an omnichannel retailer

M&S website

Marks and Spencer (M&S) has partnered with CommerceHub to enhance customer experience and grow revenue.

The partnership enables M&S to expand its assortment, boost customer engagement and loyalty, and attract new customers, in what it hopes to “transform and reshape” as an omnichannel retailer.

“As M&S continues on the next stage of its transformation and reshapes as an omnichannel retailer, we wanted a strategic partner that could help us deliver a best-in-class shopping experience for our customers,” M&S head of online commercial Henry Swift said.

“CommerceHub has proven expertise in ecommerce leadership which will help us amplify our commerce solutions and help ensure they seamlessly join up across our channels and business systems.”

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Recently, M&S, which is ranked as a Leading retailer in RXUK’s Top500 report, announced it will be expanding its ‘Brands at M&S’ banner in a bid to entice customers away from rivals John Lewis and Next.

CommerceHub CEO Bryan Dove added: “Our partnership with Marks & Spencer is unlocking new possibilities to grow their business and provide more of what consumers want. M&S has tremendous focus and commitment to knowing their customer, and by combining our innovation with their retail expertise, we are empowering them to create a seamless and personalised shopping experience.

“This relationship is indicative of how M&S continues to strengthen their digital capabilities to grow profitably in a dynamic economic environment.”

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