Close this search box.

Klarna taps ChatGPT plugin for personalised shopping

Klarna app

Buy-now-pay-later tool Klarna has built a plugin for ChatGPT, enabling the AI-powered bot to provide customers with personalised product recommendations upon request.

Users can install the Klarna plugin via ChatGPT’s store and ask questions related to shopping, which the technology will curate product recommendations, along with links to to shop.

By clicking on the links, users can directly to the product page on Klarna’s search and compare tool to find the best prices across different board.

Click here to sign up for our newsletter

The tool also allows shoppers to filter by colour, size and customer ratings.

“I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, i.e. would my mom understand and benefit from this,” Klarna co-founder and CEO Sebastian Siemiatkowski said.

“It does because it’s easy to use and genuinely solves a ton of problems – it drives tremendous value for everyone.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on