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Klarna

KEY PLAYER PROFILE Klarna – where retail media and commerce media meet

Retail Media
[scorg_shortcode id="57943"]
28 Jul 2025
by Paul Skeldon
Case Studies Klarna Retail Media Retail Media Networks

BNPL schemes see consumers spend 10% more, Imperial College finds

Payments
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26 Nov 2024
by Katie Searles
BNPL Consumer spending Imperial College Klarna

John Lewis to offer BNPL ; exclusive case study

Payments
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5 Nov 2024
by Katie Searles
BNPL John Lewis Klarna RXUK 360
Klarna app

Klarna partners with PubMatic to serve up ads – is everything now an ad network?

Retail Media
9 May 2024
by Paul Skeldon
Klarna partners with PubMatic to serve up ads – is everything now a media ad network?
Commerce media networks JP Morgan Chase Klarna Marriot International PubMatic Resolut Retail Media Retail Media Networks
Klarna app

Klarna taps ChatGPT plugin for personalised shopping

Industry
27 Mar 2023
by Jasdip Sensi
AI ChatGPT Klarna retail Sebastian Siemiatkowski

Klarna adds granular carbon foot printing to more than 50 million fashion items

Sustainability
7 Dec 2022
by Paul Skeldon
Klarna has partnered with climate tech start up Vaayu to give shoppers granular carbon footprinting for more than 50 million fashion items
Carbon footprint fashion Klarna Sustainability
Klarna: putting the boot in

BNPL to be considered for customer credit ratings in Klarna move

Payment
4 May 2022
by Paul Skeldon
UK consumers can build a positive credit history through responsible use of Klarna’s BNPL products
BNPL Credit ratings Experian Growth 2000 Klarna Payment TransUnion
Image: Jeramey Lende/Shutterstock

EDITORIAL On the brink of out Amazoning Amazon, if the marketing is in tune

Editorial
4 Nov 2021
by Paul Skeldon
Ecommerce is shifting again as shoppers head back to the high street – but are we on the brink of seeing a super-app that can...
Adobe Amazon beauty Facebook Klarna Marketing Marketplaces Mobile Super apps Zalando
Klarna: shopping app puts it all in one place (Image: Klarna)

Klarna reimagines the shopping app with an all-in-one store, offers and payments portal super-app

Mobile
3 Nov 2021
by Paul Skeldon
Payments company Klarna has launched a new shopping app that takes the company from offering payments into being a shopping gateway-cum-quasi-marketplace that...
Klarna Marketplaces Mobile Payment Super apps
Retails and their customers have differing views of what omni-channel success looks like

Research reveals a clear disconnect between shoppers’ and retailers’ expectations of omnichannel shopping experiences

Industry
13 Oct 2021
by Paul Skeldon
Almost two thirds of shoppers say that a poor experience on any channel will make them less likely to shop again with a brand – a...
Industry Klarna Location omnichannel Payment
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