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Super apps

AR tops new ways of shopping, consumer research finds

Channels
RetailX
by Katie Searles
AR Ecommerce LIve streaming Metaverse Super apps Technology VR
Image: Shutterstock

EDITORIAL How embracing super apps will make you ‘metaverse-merce’ ready

Editorial
by Paul Skeldon
‘Super apps’ continue to offer a tantalising glimpse of what online and mobile commerce is likely to look like by the middle of the decade
Editorial Limited Metaverse Mobile Super apps Views

‘Super apps’ set to drive conversational commerce boom as shoppers search for convenience

Mobile
by Paul Skeldon
‘super apps’ that combine messaging, social, content and payments are set to drive a boom in conversational commerce in the coming five years
conversational commerce LINE Mobile Super apps
Image: Jeramey Lende/Shutterstock

EDITORIAL On the brink of out Amazoning Amazon, if the marketing is in tune

Editorial
by Paul Skeldon
Ecommerce is shifting again as shoppers head back to the high street – but are we on the brink of seeing a super-app that can...
Adobe Amazon beauty Facebook Klarna Marketing Marketplaces Mobile Super apps Zalando
Klarna: shopping app puts it all in one place (Image: Klarna)

Klarna reimagines the shopping app with an all-in-one store, offers and payments portal super-app

Mobile
by Paul Skeldon
Payments company Klarna has launched a new shopping app that takes the company from offering payments into being a shopping gateway-cum-quasi-marketplace that...
Klarna Marketplaces Mobile Payment Super apps
Super apps: a new approach to retail?

EDITORIAL Super-apps for retail: up, up and away?

Editorial
by Paul Skeldon
It may seem to be an FYI news story when you look at today’s Internet Retailing newsletter, but news that PayPal is revamping its...
Mobile Super apps
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