LIve streaming

AR tops new ways of shopping, consumer research finds

Channels

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15 Feb 2024

by Katie Searles

AR Ecommerce LIve streaming Metaverse Super apps Technology VR

EDITORIAL YouTube, Instagram and Lovehoney: pioneers of the new ecommerce?

Editorial

21 Jul 2022

by Paul Skeldon

Instagram, YouTube and Lovehoney are silently ushering in a whole new way for consumers to shop – is this the birth of web 2.0?

Amazon consumers instagram Limited LIve streaming Lovehoney Metaverse Video YouTube

Half of young consumers make a purchase after finding it on TikTok, AR a big driver

Customer

13 Apr 2022

by Paul Skeldon

Half of Gen Z consumers have made a purchase after finding it on TikTok, with 80% of youngsters using the app for all aspects of...

augmented reality Customer Growth 2000 LIve streaming Social Commerce TikTok

M&S recreates in-store customer homeware advice online with live video service

Industry

23 Jun 2021

by Paul Skeldon

M&S has launched a live video service designed to help bring the retailer’s renowned in-store service to its online customers.

Industry LIve streaming M&S Strategy & Innovation Strategy and Innovation Technology Video

GUEST COMMENT How livestream shopping will break the boundaries of luxury retail in a new ecommerce era

Growth 2000

19 Apr 2021

by Paul Skeldon

With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of transformation. Robert Lockyer...

Growth 2000 LIve streaming

European shoppers open to ‘shoppertainment’ as Chinese live streaming starts to take off

Mobile

24 Feb 2021

by Paul Skeldon

As many as 70% of European shoppers are at least interested in experimenting with live streaming ‘shoppertainment’ as a way of enhancing their experience of...