augmented reality

Sports goods retail has a bright tech-enhanced future, new report finds

Digital

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26 Jul 2024

by Katie Searles

augmented reality Paris Olympics sports

Half of consumers would choose AR to augment retail experience and build loyalty

Technology

2 Nov 2022

by Paul Skeldon

Consumers say AR makes their shopping experience better, easier and quicker, with try-on experiences leading the way

augmented reality Location loyalty Strategy and Innovation Technology Try-on

All shoppers are ‘online shoppers’ and they want the metaverse experience

Customer

3 Aug 2022

by Paul Skeldon

There is no such thing as an 'online shopper', everyone is one – and 99% shopper online regularly and 98% have purchased from social media

augmented reality Customer experience loyalty Metaverse rewards VR

EDITORIAL Can the metaverse be good for business?

Editorial

14 Apr 2022

by Paul Skeldon

3D and the metaverse are catching on with consumers, but is it also slowly becoming a business necessity?

3D augmented reality Metaverse Mobile

Half of young consumers make a purchase after finding it on TikTok, AR a big driver

Customer

13 Apr 2022

by Paul Skeldon

Half of Gen Z consumers have made a purchase after finding it on TikTok, with 80% of youngsters using the app for all aspects of...

augmented reality Customer Growth 2000 LIve streaming Social Commerce TikTok

Barcelona market uses 5G to create AR-powered remote personal shopping

Mobile

13 Apr 2022

by Paul Skeldon

5G network trial plans to transform ecommerce in local shops by offering the virtual user an immersive shopping experience equivalent to face-to-face shopping...

5G augmented reality Barcelona Growth 3000 Europe International Mobile

The retail Metaverse prompts growing digital demands for product information

Technology

13 Apr 2022

by Paul Skeldon

42% of UK consumers now want to use Augmented Reality (AR) and the metaverse to find product information in their buying journeys – and that means...

augmented reality Customer Metaverse Strategy & Innovation Strategy and Innovation Technology

Art retailer Murus Art uses AR to bring affordable art from online to the walls of the people

Mobile

7 Jul 2021

by Paul Skeldon

Murus Art, a self-proclaimed “disruptive online art retailer”, has launched an augmented reality (AR) experience to enable customers to try out and buy art...