Subscribe
Search
Close this search box.

augmented reality

Sports goods retail has a bright tech-enhanced future, new report finds

Digital
RetailX
by Katie Searles
augmented reality Paris Olympics sports

Half of consumers would choose AR to augment retail experience and build loyalty

Technology
by Paul Skeldon
Consumers say AR makes their shopping experience better, easier and quicker, with try-on experiences leading the way
augmented reality Location loyalty Strategy and Innovation Technology Try-on
Image: Fotolia

All shoppers are ‘online shoppers’ and they want the metaverse experience

Customer
by Paul Skeldon
There is no such thing as an 'online shopper', everyone is one – and 99% shopper online regularly and 98% have purchased from social media
augmented reality Customer experience loyalty Metaverse rewards VR
Image: Fotolia

EDITORIAL Can the metaverse be good for business?

Editorial
by Paul Skeldon
3D and the metaverse are catching on with consumers, but is it also slowly becoming a business necessity?
3D augmented reality Metaverse Mobile
TikTok live stream gets fizzy with it (Image: shutterstock)

Half of young consumers make a purchase after finding it on TikTok, AR a big driver

Customer
by Paul Skeldon
Half of Gen Z consumers have made a purchase after finding it on TikTok, with 80% of youngsters using the app for all aspects of...
augmented reality Customer Growth 2000 LIve streaming Social Commerce TikTok
Image: Fotolia

The retail Metaverse prompts growing digital demands for product information

Technology
by Paul Skeldon
42% of UK consumers now want to use Augmented Reality (AR) and the metaverse to find product information in their buying journeys – and that means...
augmented reality Customer Metaverse Strategy & Innovation Strategy and Innovation Technology
La Boqueria market

Barcelona market uses 5G to create AR-powered remote personal shopping

Mobile
by Paul Skeldon
5G network trial plans to transform ecommerce in local shops by offering the virtual user an immersive shopping experience equivalent to face-to-face shopping...
5G augmented reality Barcelona Growth 3000 Europe International Mobile
Murus Art: connecting homes and art with AR

Art retailer Murus Art uses AR to bring affordable art from online to the walls of the people

Mobile
by Paul Skeldon
Murus Art, a self-proclaimed “disruptive online art retailer”, has launched an augmented reality (AR) experience to enable customers to try out and buy art...
AR art augmented reality Growth 2000 Industry Mobile Technology
Image courtesy of Ikea

GUEST COMMENT Ecommerce retailers are ready to make Augmented Reality break big

Guest Comment
by Brian Skewes
Brian Skewes argues that the changing economics of augmented reality are bringing it within reach of more retailers
AR augmented reality Ecommerce omnichannel Online
Image: Fotolia

GUEST COMMENT How retailers should be using AR

Guest Comment
by Marc Uible
Marc Uible of Threekit shows how retailers can use augmented reality to offer shoppers an alternative to the store experience following Covid-19
AR augmented reality Covid-19 Threekit
View More Articles

Most Recent

d24debd0956f2abec594d776d8b483e09d95b22c copy
30 years of PlayStation; subscription case study
M&S-Stuart
M&S pledges to help further 2,000 young people into employment
Plymouth,,Uk.,27/2/20:,The,Logo,Above,The,Doorway,Of,One
COMPANY PROFILE Footasylum
Woman,Shopping,A,Dairy,Product,In,The,Supermarket,Grocery,Store.reading
Grocers and cosmetics companies most likely to share sustainability goals, report finds
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.
© InternetRetailing Media
Youtube Linkedin Facebook Twitter