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TikTok: the new place to shop?

TikTok becomes UK’s most shopped social channel as users flock to deactivate Facebook and Insta ahead of subs fee

Channels
[scorg_shortcode id="57943"]
22 Feb 2023
by Paul Skeldon
TikTok has outpaced Instagram and Facebook to become the UK’s most shopped social channel, as social media commerce finally takes off
Facebook instagram Marketplaces Roblox Social Commerce social media TikTok

EU businesses fined €832m for GDPR violations in 2022, with Meta responsible for 80% of payments

Marketing
4 Jan 2023
by Paul Skeldon
EU businesses have been fined more than €832m for GDPR breaches in 2022, with 80% of it levied against Meta
Facebook GDPR Growth 3000 Europe instagram Legislation Marketing Meta

65% of ecommerce ad spend went to Facebook and Instagram, TikTok gets 4.3%

Marketing
14 Dec 2022
by Paul Skeldon
data shows that 65% of UK ecommerce ad spend went on Meta owned networks Facebook and Instagram, 22.9% on Google and 4.3% on TikTok in 2022. 
Ad spend Google Growth 2000 instagram Marketing Social Commerce TikTok
Ecommerce is driving into a new future

EDITORIAL YouTube, Instagram and Lovehoney: pioneers of the new ecommerce?

Editorial
21 Jul 2022
by Paul Skeldon
Instagram, YouTube and Lovehoney are silently ushering in a whole new way for consumers to shop – is this the birth of web 2.0?
Amazon consumers instagram Limited LIve streaming Lovehoney Metaverse Video YouTube

Instagram makes posts shoppable for smaller retailers and brands

Marketplaces
20 Jul 2022
by Paul Skeldon
Consumers using Instagram can now buy goods direct from chats with smaller retailers and brands – and pay with Meta Pay
Facebook Growth 2000 instagram Meta Metapay Mobile Social Commerce
TikTok: the new place to shop?

TikTok leads the way as smaller retailers triple social media spend across pandemic

Marketing
20 Jul 2022
by Paul Skeldon
SMEs have almost tripled their social media ad spending since the start of the pandemic, although only 30% spend on social media at all
advertising Facebook Growth 2000 instagram LinkedIn LinkedIn Advertising Marketing Meta social Social Commerce TikTok Twitter
If sausage rolls could fly... (Image: Primark/Novograf)

Primark revamps flagship store with Greggs café designed for Instagram stories and sausage roll lovers

Location
16 Feb 2022
by Paul Skeldon
Primark has teamed up with Greggs to transform the fashion retailer’s flagship store in Birmingham, opening a new café experienceas it attempts to bring...
Greggs Industry instagram Location Primark

EDITORIAL The rise of m-commerce in lockdown

Editorial
20 Aug 2020
by Paul Skeldon
The shift online by shoppers has been dramatic and rapid and it has ushered in a swift move by many shoppers to mobile. Looking at...
Amazon instagram Mobile

Instagram rolls out QR codes for businesses globally to drive contactless interaction

Mobile
19 Aug 2020
by Paul Skeldon
Instagram is launching QR codes globally, allowing retailers and other physical businesses to let consumers engage with them contactlessly.
Growth 2000 instagram Mobile Resilience Social Commerce
Instagram: pulling back from commerce?

GUEST COMMENT How Instagram is changing the way we shop: The rise of Instagram checkout

Guest Comment
16 Jan 2020
by Cally Archibald
Social media is increasingly important for shopping. In fact, a recent study revealed mobile-first shopping is up 24% in a year, driven by social...
instagram Mobile Payment Social Commerce Strategy and Innovation
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