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Retailers double down on social media to reach new customers, new study finds

Digital
InternetRetailing
by Katie Searles
American Express digital social TikTok

COMPANY PROFILE Birkenstock

Company Profile
InternetRetailing
by Katie Searles
Ecommerce Marketing social

CASE STUDY How to scale a fashion brand using cost-effective influencer marketing

Growth 2000
by Paul Skeldon
How can you pep up your influencer marketing without breaking the bank – and get a 15:1 ROI? We show you how
fashion Growth 2000 Limited Marketing social

Time spent online falls to pre-pandemic levels, while social media use grows

Customer
by Paul Skeldon
Consumers have cut daily internet use by 20 minutes over the past 12 months, while time spent on social has increased 40 minutes per day
Customer Growth 2000 International internet use social
YouTube: a new force in V-commerce? (Image: Shutterstock)

Retailers can integrate stores with YouTube as Shopify partnership goes live

Marketing
by Paul Skeldon
YouTube and Shopify launch YouTube Shopping on Shopify, giving merchants and creators a powerful new way to connect to consumers
Growth 2000 Marketing shopify social Social Commerce Video Videocommerce YouTube
TikTok: the new place to shop?

TikTok leads the way as smaller retailers triple social media spend across pandemic

Marketing
by Paul Skeldon
SMEs have almost tripled their social media ad spending since the start of the pandemic, although only 30% spend on social media at all
advertising Facebook Growth 2000 instagram LinkedIn LinkedIn Advertising Marketing Meta social Social Commerce TikTok Twitter
T

60% of beauty shoppers opt for stores rather than social to buy, but turn to online for inspiration

Customer
by Paul Skeldon
In-store beats social when it comes to beauty and personal care. Six in ten (59%) UK consumers cite it as their favourite way to...
Customer Health & Beauty Selling social Social Commerce
Video now crucial to online selling (Image: Shutterstock)

TikTok and Shopify team up to launch TikTok Shopping

Mobile
by Chloe Rigby
The first retailers can now sell direct to UK customers on TikTok, through a new Shopify pilot
shopify social Social Commerce TikTok
Jacamo's new mobile-first website will launch next year. Image: N Brown Group

JD Williams-to-Simply Be retail group heralds ‘significant transformation’ and growing social engagement through challenging year in which sales and profits fell

Strategy and Innovation
by Chloe Rigby
N Brown Group says it’s ‘significantly transformed’ after a ‘challenging year’ in which sales and profits fell – but social engagement and sales grew as...
Ambrose Wilson Jacamo JD Williams N Brown Group RXUK Top500 Simply Be social transformation
Image courtesy of Burberry

Burberry on how digital helped it to adapt online, on social and in-store – and to reduce the Covid-19 hit on sales

Strategy and Innovation
by Chloe Rigby
The luxury retail brand localised marketing campaigns to its strongest markets, including China and South Korea, and opened a social retail store in Shenzhen. Digital...
Brexit Burberry RXUK Top500 social social retail
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