Big Four supermarket Tesco will work with London-based specialist social media agency Uncovered to create “engaging, high-volume, social-first content” in bid to connect with its customers.
It will now work alongside BBH London and Havas CX Helia on the Tesco advertising and marketing account, creating content for Instagram, TikTok and other platforms.
Murray Bisschop, Tesco UK marketing director, said: “We’re focused on strengthening our social media approach and we are excited to be working with Uncovered to produce new work that we hope will be engaging and relevant for our customers.”
Uncovered has previously worked with brands like Nike and Tiffany & Co, as well as British Airways, KFC, Bentley, American Express and Peugeot.
“Winning the Tesco social account is a defining achievement for our agency. We’ve long aspired to work with a supermarket brand, and to partner with the UK’s biggest is an incredible privilege,” said Chris Cookson, CEO and co-founder of Uncovered.
“Their ambition and creativity stood out throughout the pitch process, and we’re thrilled to join forces to push the boundaries of social, create work that resonates, and drive real impact in the years ahead.”
Learn more about how retailers are approaching social media this May at the first Social Media Masters event. The conference, part of RetailX Event’s Spring Festival aims to be the definitive guide to navigating today’s digital landscape. The programme will help delegates to develop effective social media strategies that build brand loyalty, drive sales, and forge real connections with consumers using social platforms including Instagram, Pinterest and TikTok.
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