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TikTok leads the way as smaller retailers triple social media spend across pandemic

20 Jul 2022

by Paul Skeldon

SMEs have almost tripled their social media ad spending since the start of the pandemic, although only 30% spend on social media at all

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EDITORIAL New Look back in profit, IKEA giving away power, Twitter gets shoppable and voice commerce set to take off

5 Aug 2021

by Paul Skeldon

New Look sees ecommerce push it back into profit, IKEA gives away free electricity to people who switch to clean power, Twitter joins the social...

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GameStop gets a boost as Twitter experiments with shoppable tweets

4 Aug 2021

by Paul Skeldon

US online and physical games retailer GameStop is one of a number large retailers taking part in a trial that sees Twitter turning its platform...

GameStop Industry Mobile Selling Social Commerce Twitter

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