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How linear TV is still a force to be reckoned with in retail media in 2025

Retail Media
InternetRetailing
by Paul Skeldon
advertising Emarketer Retail Media Retail Media Networks TV

DATA 80% of retailers now offering product recommendations

Data
RetailX
by Chloe Rigby
advertising Product Value Chain recommendations reviews

OPINION As seen on TV… how CTV will deliver for SMBs

Retail Media
InternetRetailing
by Colin Lewis
advertising Commentary CTV Retail Media Retail Media Networks

GUEST COMMENT Uncommon brand partnerships: how non-endemic advertising will rule in 2025

Retail Media
InternetRetailing
by Paul Skeldon
advertising Awin Commentary non-endemic Retail Media
Being social: retailers need to stop and listen

A third of marketers expect retail media ad spend to rise in 2025

Retail Media
InternetRetailing
by Paul Skeldon
2025 advertising Retail Media Retail Media Networks WARC

GUEST COMMENT Why TV is the best home for retail ads this Christmas

Retail Media
InternetRetailing
by Paul Skeldon
advertising Christmas Commentary Retail Media Retail Media Networks Roku TV

GenAI search engine Perplexity ushers in new era of search ads

Retail Media
InternetRetailing
by Colin Lewis
Perplexity’s upcoming ad platform is scheduled for launch in the fourth quarter of 2024 and in doing so it comes bang up against Google
advertising CPC CPM GenAI Google Perplexity Retail Media Retail Media Networks search search advertising

Last mile ad strategies: how Retail Media can save ‘quick commerce’

Retail Media
InternetRetailing
by Colin Lewis
'Quick commerce' players need to rely on advertising to make money in a cut-throat market – and retail media holds the key
advertising DeliveryHero Gopuff Quick commerce Retail Media Retail Media Networks

Tesco EV chargers to be Vauxhall-branded following new retail media partnership

Retail Media
InternetRetailing
by Katie Searles
advertising electric vehicles MediaX Retail Media Networks Tesco

Half of connected TV users want option to buy advertised products, research finds

Channels
InternetRetailing
by Katie Searles
advertising Marketing Technology
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