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OPINION: Retail’s $210 billion paid advertising blind spot

Opinion
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17 Mar 2026
by Vlad Zhovtenko
Vlad Zhovtenko, CEO and co-founder of RedTrack explains why ecommerce retailers are losing visibility into paid advertising  (and how to fix it).
advertising

Retail media ‘malvertising’ risk rises as advertising infrastructure becomes a cyber battleground

Retail Media
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10 Mar 2026
by Paul Skeldon
advertising cyber security Retail Media Retail Media Networks

Tesco Media study flips the script on grocery shopping: discovery, not habit, drives the basket

Retail Media
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9 Jan 2026
by Amanda Vlietstra
A new study by Tesco Media challenges the idea that most grocery shopping is repetitive, with shoppers purchasing the same items week after week.
advertising Retail Media
GUEST COMMENT Why advertisers need to address how different teams collaborate to insure success

GUEST COMMENT Why advertisers need to address how different teams collaborate to ensure success

Retail Media
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3 Feb 2025
by Paul Skeldon
advertising Commentary Gain Theory Marketing Retail Media retail media neworks

GUEST COMMENT Is Retail Media distribution or advertising? It’s both

Retail Media
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23 Jan 2025
by Colin Lewis
advertising Retail Media Retail Media Networks

How linear TV is still a force to be reckoned with in retail media in 2025

Retail Media
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7 Jan 2025
by Paul Skeldon
advertising Emarketer Retail Media Retail Media Networks TV

DATA 80% of retailers now offering product recommendations

Data
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16 Dec 2024
by Chloe Rigby
advertising Product Value Chain recommendations reviews

OPINION As seen on TV… how CTV will deliver for SMBs

Retail Media
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10 Dec 2024
by Colin Lewis
advertising Commentary CTV Retail Media Retail Media Networks

GUEST COMMENT Uncommon brand partnerships: how non-endemic advertising will rule in 2025

Retail Media
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10 Dec 2024
by Paul Skeldon
advertising Awin Commentary non-endemic Retail Media
Being social: retailers need to stop and listen

A third of marketers expect retail media ad spend to rise in 2025

Retail Media
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9 Dec 2024
by Paul Skeldon
2025 advertising Retail Media Retail Media Networks WARC
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